Lower-carbon AI: An energy-first playbook for data centres

September 16, 2025

Ian Shearer, Managing Director APAC & EMEA in Energy & Sustainability Solutions

Ian Shearer, Managing Director, APAC & EMEA at Park Place Technologies, features in a guest post in the tech and energy publication; Energy & Sustainability Solutions.

In the guest post, titled ‘Lower-carbon AI: An energy-first playbook for data centres,’ Ian explores how AI adoption in data centres will largely depend on selection of a data centre cooling strategy, efficient energy paths and implementation of a circularity programme for hardware assets.

Ian concludes that an energy-first plan does not hinder AI adoption but prevents rework which in turn ensures data centre stability, reduced energy and heat waste, ensures data protection via a circularity programme, and recovers monetary value.

You can read the article, here; https://essmag.co.uk/lower-carbon-ai/

About the Author

Simon Bitton, Sr. Director, Marketing, EMEA & APAC

Simon is responsible for driving the full mix of multi-channel marketing activities, sales and operations support on behalf of Park Place Technologies in Europe & Asia, working with customers and channel partners on supplier management, new business development and market research. He brings 15+ years of deep experience to his position, honed over the course of his work in a variety of service sector roles.